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Innovative Stone Expands Granite Countertop Offerings
New Granite Everlife Collection Couples Classic Design with PermaShield Protection
HAUPPAUGE, N.Y., Oct. 21 /PRNewswire/ --Due to an overwhelming demand for stain-resistant granite countertops, Innovative Stone(R) debuts its premium, anti-stain natural stone countertop collection, called Everlife(TM). This new environmentally conscious collection does not require sealing -- typical for most countertop surfaces -- and is protected by Innovative Stone's breakthrough PermaShield(TM) technology.
"The art of selecting the finest stones for a home design project is key to the design professional," comments founder and chief executive officer of Innovative Stone. "Everlife's luxurious offering of resplendent colors allows designers to focus their efforts on creating visionary designs for the client. The discerning consumer now has a truly unique and dazzling array of options for a stain-resistant natural stone countertop."
Everlife is comprised of a global collection of designer-selected granite, marble, quartzite, and soapstone colors. The PermaShield(TM) protected surface performs unlike sealers -- that need to be applied liberally across the entire countertop surface -- whereas this process covers microscopic staining paths below the surface of granite. These paths are infused with molecular technology causing them to adopt water and oil-repelling properties. As a result of this revolutionary process, PermaShield(TM) does not affect or alter the surface of granite, leaving no added color or coating.
In addition, Everlife is considered a "green" building product and has received industry certification from NSF International (GEI). Both of these independent, non-profit organizations have classified Everlife natural stone countertops to be safe and sanitary for use in the home due to the materials ease of cleaning and preservation of indoor air quality.
"Innovative Stone's commitment to creating innovative and environmentally safe products serves as an inspiration for other companies that design products people use daily," says Carl Smith, chief executive officer of GREENGUARD.
Everlife comes with a 15-year stain-resistant warranty and is available in over 45 colors from select kitchen designers across the U.S. For more information, visit www.everlifestone.com or call 1-800-627-8663
Media Contact: Shannon K. Benton
            sbenton@kleberandassociates.com
             770.518.1000 x 213
Website:http://www.everlifestone.com
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