| Innovative Stone Expands Natural Stone Countertop Offerings
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| New Everlife Collection Couples Classic Design with PermaShield Protection
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Contact:
Shannon K. Benton
(770) 518-1000 ext. 213
sbenton@kleberandassociates.com
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HAUPPAUGE, N.Y. (August 2008)– Due to an overwhelming demand for stain-resistant granite countertops,
Innovative Stone® debuts its premium, anti-stain natural stone countertop collection, called Everlife™. This new
environmentally conscious collection does not require sealing—typical for most countertop surfaces—and
is protected by Innovative Stone’s breakthrough PermaShield™ technology
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“The art of selecting the finest stones for a home design project is key to the design professional,” comments
founder and chief executive officer of Innovative Stone. “Everlife’s luxurious offering of resplendent
colors allows designers to focus their efforts on creating visionary designs for the client. The discerning consumer
now has a truly unique and dazzling array of options for a stain-resistant natural stone countertop.”
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Everlife is comprised of a global collection of designer-selected granite, marble, quartzite, and soapstone colors.
The PermaShield™ protected surface performs unlike sealers—that need to be applied liberally across the entire
countertop surface—whereas this process covers microscopic staining paths below the surface of granite. These
paths are infused with molecular technology causing them to adopt water and oil-repelling properties. As a result
of this revolutionary process, PermaShield™ does not affect or alter the surface of granite, leaving no added color
or coating
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In addition, Everlife is considered a “green” building product and has received industry certification from NSF International (GEI). Both of these independent, non-profit
organizations have classified Everlife natural stone countertops to be safe and sanitary for use in the home due
to the materials ease of cleaning and preservation of indoor air quality.
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"Innovative Stone's commitment to creating innovative and environmentally safe products serves as an
inspiration for other companies that design products people use daily," says Carl Smith, chief executive officer of
GREENGUARD.
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The availability of Everlife marks the first time that consumers will be able to purchase PermaShield-protected
natural stone countertops outside of The Home Depot and Expo Design Center.
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Everlife comes with a 15-year stain-resistant warranty and is available in over 45 colors from select kitchen
designers across the U.S. For more information, visit www.everlifestone.com
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About Innovative Stone®
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Innovative Stone is a leading global fabricator, supplier and distributor of branded natural stone products for
commercial and residential markets, with operations in the U.S., Brazil, China, Italy and Turkey. Headquartered in
New York, Innovative Stone has distribution centers in major cities across the U.S.
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Demonstrating the company’s leading status, Innovative Stone pioneered Stonemark, the first branded granite
countertop with PermaShield protection, exclusive to The Home Depot and Expo Design Center. PermaShield
provides the most powerful stain-resistance technology available. PermaShield is also featured in Innovative
Stone’s new premium countertop collection, Everlife, available for both residential and commercial applications.
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Innovative Stone's commercial stone supply business has a wide-ranging customer base that includes leading
U.S. retail stores, shopping malls, and hotels, as well as many prestigious international projects. As a result of
the company’s in-depth industry knowledge, global relationships, and service to high-profile customers, Innovative
Stone is widely recognized for its solid commitment to excellence and unsurpassed customer service. For
additional information on Innovative Stone, call 631-273-4445, visit www.innovativestone.com, or e-mail .
info@innovativestone.com
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